Format News: 'The Brain' Gets Its First International Adaptation

A week in unscripted content (36/2026).
The Brain, M6 Formats

Reality competition 'The Brain' from M6 Formats will soon get its first international adaptation in Portugal on TVI and Prime Video. The strategy game brings reality TV stars to university to test their intellectual abilities and compete for the title of 'Reality's Biggest Brain'.

Winners of the 7th annual ContentAsia Awards were announced. Gold goes to 'The Traitors' India, 'Special Delivery', 'I Am Boxer', 'Saturday Night Live' Korea, and more.

Netflix announces new show 'Playing with Matches'. Undercover couples will compete in a game of romantic deception, trying to conceal their own relationship while exposing everyone else's.

ZDF Studios adds 'Neo Match Up' to its format catalogue. The entertainment show challenges assumptions, stereotypes and misleading first impressions through a fast-paced guessing game, as five people and five identities must be correctly matched.

CJ ENM's dating reality format 'EXchange' will get a version featuring participants aged 35+ in the new season on Prime Video Japan.

Also, the 25th U.S. season of 'Hell's Kitchen' (ITV Studios), premiering this month on Fox, will feature all chefs under 25 competing for the prize.

New Dutch show 'Dit Weet Jij Niet?!' launches this week on SBS6. The psychological quiz show developed by Talpa Studios isn't just about knowledge, but also bluffing and understanding the opponents.

The German version of the classic sports competition format 'American Gladiators' from the MGM catalogue premieres soon on RTL, after launching on Prime Video. The show features amateur contenders stepping into the arena to face powerful Gladiators.