'Master Athletes' World Premiere on Swedish SVT

Saturday, August 23, 2014

New format 'Master Athletes' by FremantleMedia launches on August 23 on Swedish SVT as 'Athlets'.

'Athlets' will premiere in a primetime slot on Saturdays and is hosted by Olympic High Jump Champion Kajsa Bergqvist and Rickard Olsson.

The 10 x 60’ entertainment reality shows sees competition and conflict as contestants endure intense fitness challenges.

Filmed in a custom designed arena, 24 amateur athletes and sports fanatics are placed in a team with a member of the opposite sex and prepare themselves for a ten week challenge. The athletes live, eat, sleep and train together in the luxury Master Athletes Athletic Village. Relationships develop, alliances are formed and the intense battle begins. Audiences will learn about the contestants’ sporting backgrounds and watch as the athletes try to overcome the hurdles they face throughout the competition. Find more about the format here