Format News: Dating Experiment 'Silent Attraction' Launches in Sweden

NBCUniversal secures Asian format rights for 'The I-Wall'. Nonsense Formats is developing 'Too Many Captains'. A week in unscripted content (34/2026).
Silent Attraction, SVT Play

New dating experiment that puts first impressions to the test, 'Silent Attraction', launched last week in Sweden on SVT Play. Singletons can see each other, mingle and couple up, but are initially unable to talk to each other, unaware of their different opinions and values.

NBCUniversal gets Asian format rights for 'The I-Wall' (aka 'Unboxing the Flavours'), a Korean cooking competition from DI Turn and Phileas Productions. Celebrities compete for a chance to unbox hidden flavors from the wall of ingredients that shape their dish in either a good or disastrous way.

Pilots of 'Run the Ring' ('El Rosco') intended for the American market have been shot in L.A., El Mundo reports. The MC&F game show format made news in Spain due to legal issues surrounding the local version of 'The Alphabet Game'/'Pasapalabra'.

Korean Nonsense Formats is developing 'Too Many Captains', a social experiment that flips traditional leadership upside down, e.g. by giving one employee five bosses or one athlete five coaches.

Sony's 'Who Wants to Be a Millionaire?' will soon be revived in Mexico after 14 years.

A new fast-paced vertical quiz show with episodes under two minutes, 'Do You See What Eye See', has been developed by Keller/Noll.

Netflix announces two new projects. 'Weight to Date' follows singles during and after extreme weight loss as they navigate dating and identity, while the reality series 'Arizona Hot' focuses on a group of twenty-somethings fresh out of college as they settle into new careers, pursue new romances, and navigate friendships and rivalries.

Netflix Brazil's 'Mom Knows Best?', which turns the relationship between mothers and their children into a heartwarming reality competition, premieres next week. Also launching is a revival of Banijay's music reality competition 'Popstars' in Argentina, as a partnership between Disney+ and Telefe.