'RuPaul's Drag Race' Travels Well As a Format, Gets Another Adaptation

Dutch version ordered Videoland is the second adaptation of 'Drag Race' by a digital platform in a short timespan.

Tuesday, September 08, 2020

'RuPaul's Drag Race' proves itself in digital environment and gets international digital-first remakes. After the Canadian version now comes the Dutch remake, launching September 18 on VOD platform Videoland.


Drag Race
Dutch adaptation / competition / Videoland

Smartshow.tv says / Second adaptation of 'Drag Race' by a digital platform in a short timespan, this time by RTL Group’s Videoland in the Netherlands. The previous version by Canadian VOD platform Crave enjoys social media buzz and solid sales to other territories.

Synopsis / An elimination competition for drag queens. Contestants are given the chance to fulfill their lifelong dream and win coveted title of the Next Drag Superstar.

Good to know / A format distributed by Passion Distribution / Local version to be produced by Vincent TV Producties.

Read the full report 'Digital Unscripted Content Trends 9/2020':